AlumNet

The school that created their name technically was the first person to use this, and they had proof of it, so the other company does not have the lawsuit case that they believe they do.  Thankfully for the other company the school did not have a copyright on that name otherwise their tables would have been turned and the school could have sued them for the copyright name.  The warning that was sent to the school should not be worried about.
    If we we look at the purpose for the fair use copyright we will see that the school technically was using this name, they created first, for educational purposes of keeping the students in touch with alumni of the school (Hobbs 105). The nature of this name was just a fun name created as a name of a website only to bee seen by school members.  The school was not making any money from this name of their website and they used this name.  If we look at the other company's use of the name, technically they have not broken any laws either because the name was not copyrighted before they used it even though it was created.  They got income on this name because it was a company name and it was most likely not an educational use of the name even though I am not sure from the information that I was given.